Data Privacy Policy
Last updated: August 2026
Picea Ventures Ltd (trading as Medivendr, Company No. 14364022, "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This privacy policy informs you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.
1. Important Information and Who We Are
Picea Ventures Ltd is the controller and responsible for your personal data. Our registered office is at 159 High Street, Barnet, Hertfordshire, United Kingdom, EN5 5SU. If you have any questions about this privacy policy, please contact us via our booking form.
2. The Data We Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data: includes first name, last name, title.
- Contact Data: includes billing address, delivery address, email address, and telephone numbers.
- Technical Data: includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Usage Data: includes information about how you use our website, products, and services.
3. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you (e.g., booking a site survey or administering floor space lease agreements).
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
4. Age Verification & Vending Machine Operations
Our smart vending machines utilize automated age-estimation mechanisms (such as Challenge 25 checks) to comply with GPhC regulations regarding the sale of restricted general sale medicines. These systems perform real-time local processing only. No imagery, facial scans, or biometric data are recorded, stored, or transmitted by Picea Ventures Ltd or its partners.
5. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to request access, correction, erasure, restriction, transfer, or to object to processing. To exercise these rights, contact us through our website.